Say something smart, get their attention, say something smart. Don’t waste people’s time. Earn the desire to turn the page.

There’s a lot of wisdom in marketing and advertising writing for folks who write fiction. Here’s a nugget from a top advertising writer-turned-mystery writer. Read the whole interview at Lawrence Bernstein’s Info Marketing Blog.

Read the whole thing.

I told him that I thought romance was a fine genre. It’s about hope, renewal, rejuvenation, new life.

All the genres speak to some inner question within us, and this is the first of a series of posts exploring what those questions are. I looked at romance, mystery or detective, thriller, fantasy and horror, science fiction, and mainstream. They divided themselves into what is (including the hidden what is), what ought to be, and what might be, and of those categories I was surprised at how some of them fell.

What is – “What is” stories, including the “hidden what is,” teach us about the world as we live it.

• Mainstream — Mainstream is the look through the lighted window. It’s the reader’s chance to experience life as someone else leads it. At its best it’s compassion; at its worst, voyeurism. We feel the world through someone else’s skin.
• Thriller – The thriller is the lonely stand against the power of evil. It teaches the sacrifice of courage, and usually it ends with the evil set back but not vanquished. This requires the reader or viewer to make a choice: When the evil comes back, how will you respond?

The hidden what is – Fantasy and horror are two sides of the same coin, the hidden “what is.” Both present stories of the hidden reality, the other side of the tapestry, what we would see if only we had eyes. In both fantasy and horror, we experience other worlds that reveal the awe and mystery of our own.

• Fantasy – Fantasy is the bright version of the hidden reality. Fantasy stories end in the triumph of light.
• Horror – Horror is the dark version of the hidden reality. This is the genre where Aristotle’s tragedy has gone. It represents retribution for hubris, what happens to those to violate the cosmos (Greek for beauty, harmony, order).

What ought to be

• Romance – Romance presents hope, rebirth, renewal, fecundity. It ends in marriage (which over the last 50 years is often symbolic). In American romantic comedy, one of the protagonists is always in disguise, and for the couple to come together there has to be an unmasking and forgiveness, permitting the couple to be their true selves.
• Detective/mystery – The detective story (in which the audience knows the answer before the protagonist does) or mystery story (in which the audience discovers the answer as the detective does) represents the triumph of justice. The wrong is righted, the crime is punished; equilibrium is returned.

What might be

• Science fiction – Science fiction, the newest genre, is a social extrapolation. If trends continue, this is where we’ll end up. At its most hopeful, it’s about the difficulty of dealing with change — meeting unimaginably foreign cultures or adjusting to new technologies. At its most dystopian, it’s about the terrible future we’re creating. But no matter how dystopian the story is, the fact that it’s written comes out of an optimistic belief that it’s not too late to change the future. In Orwell’s 1984, the protagonist loses to the State, but the story is told to warn us to prevent the rise of that State.

As I said, the categories surprised even me. Most of the time science fiction, fantasy, and horror are lumped together as speculative fiction, and people who like mainstream fiction will hardly acknowledge that fantasy is a story of “what is.”

Tell me how I’m wrong.

It looks like a valuable resource, and I plan to try it.

Heck, I talk to myself enough anyway. It would be more interesting to hear from somebody else once in a while.

Most books aren’t silent movies. Real characters communicate. So writers need some way to recreate the dialogue between the people in their books inside and outside the book itself. Understand what I’m saying here? I need my people to talk to one another constantly, making everyday small talk that never finds its way to the page. I need them to live inside me before I can reproduce them to the world at large. There are few better ways to do this than to cultivate the habit of the interior conversations. Talking to yourself, out loud or in silence, in the character of the people you’re inventing The kind of habit that once got you committed to lunatic asylums when they still existed.

The whole post is worth a read.

Populating a novel can demand quite a cast of characters. School friends, great-grandparents, pizza delivery boys, and the accident victim, along with the regular cast of major, minor, and walk-on characters who have to names, ages, ethnic extraction, and all the rest of the paraphernalia that comes with being alive.

Not only that, but they have to sound unique. Yes, in a given second-grade class there may be four Devons and six Ashleys (or whatever the top baby names were in 2002), but in a novel you don’t ask your reader to keep track of them.

The problem is, once I get on a roll, they all start popping out the same. I’ve got a Chloe, Kelly and Kayla in my work in progress, and Kelly and Kayla are sisters. Not going to work.

So my contribution to the never-ending search for unique names and characters, here are the best of the name sources from the web. Each one has something different to offer. No matter what your story, you can populate it here.

• Social Security Administration popular baby names — What name would be plausible for a 24-year-old woman in 1942? How about a 97-year-old man in 2046? If you want some connection to reality, 1880 to the present, this is your source. It ranks the top given names for boys and girls for each year, along with percentages of births and numbers of births.
• Think Baby Names — Generate a name by meaning, origin, popularity, or random. Popularity goes back to 1880 for United States (see the Social Security Administration site above), 1998 for Canada, England and Wales, Scotland, Sweden, and Australia (separate lists).
• Behind the Name: The etymology and history of first names — I love the variety of ethnic groups, including some obscure ones, along with Biblical Hebrew, Greek, Latin and English Bible, history, theology, literature, popular culture, mythology, and ancient. I use the middle name function to generate family names, too.
• Fantasy Name Generator — Not my cup of tea, exactly, but it makes me wish it were. Choose from consonant heavy, vowel heavy, long, short, medium, names with apostrophes or dashes; go for serious names or fun names; go for Japanese, Hawaiian, Pokemon, or Dragons of Pern.
• Fake Name Generator — If you really want to jump start a story, go to Your Randomly Generated Identity. Not only do you get a name (first and last) of the nationality and ethnic extraction of your choice, you get address, website, email address, password, phone, mother’s maiden name, MasterCard, Social Security Number, occupation, and UPS tracking number for a package that isn’t specified. Sounds like the beginning of a mystery or thriller.
• Seventh Sanctum — This one doesn’t stop at names (mostly fantasy sorts). It will generate and entire novel if you give it a chance. Genre, setting, characters, skills, technology, organizations, along with story prompts. You could spend many a rainy afternoon playing among the generators here.
• What to Expect — More baby names for the truly stuck, with a message board, browse the full list, and search for notable namesakes from stage and screen, among others.
• Facebook app — The Name Generator — I should have known there’s an app that has 463 billion different first and last names that you can access through Facebook. You can tag them and view names that others have tagged, which gives a sort of order to them. It’s not the same as asking for Greek and getting Greek, but you might want to come at it from a different direction.

Knowing how to show is the difference between bang and blah. Knowing when to show is the difference between sparkle and blather.

When the Odyssey Writing Workshop offers an online class in Showing versus Telling,” anyone with an interest in writing fiction would do well to take note. It’s true that the workshop specializes in onsite teaching for writers nearing publication quality and working in the genres of science fiction, fantasy, and horror, but every genre needs to master the craft of showing versus telling.

I’ve been listening to the Odyssey Workshop’s podcasts for a couple of years now. They have top writers teaching on all aspects of the craft.

Give them a look.

The key to point of view is how the character sees herself

It’s easy, because it’s just first person, second person (which is never to be used), third person. Pick one. Write.

But it’s more complicated than that, because they branch into alternatives, and the rules can be broken effectively. Third person can be omniscient, change from character to character through the course of the story, or confine itself to one character. The narrator can tell only externals, like a camera, or can give every beat of the protagonist’s heart — or anything in between.

There’s a time element: the story is happening now; or we’re in the past, but right on the heels of the action. Or maybe the character is looking back just from the end of the story or is an old man recalling what happened in his youth. All these decisions will change the story.

First person puts the reader into the action. The reader is more likely to identify with a character recounting his own story. The protagonist’s “I” becomes my “I.” The first challenge to first person is that the reader knows everything the character knows — neither more nor less — so there are some barriers to suspense or surprise. Second, the voice needs to be able to carry the narrative.

Third person can be as close in as first person. Henry James called this point of view “central consciousness”; it can be a useful shorthand for “close-in third person.” This POV is not quite as inviting as first person, but there’s also not as much risk of the voice becoming annoying or boring before the book is done.

Both first person and central consciousness help the writer do what novels do better than  other forms or story-telling: convey emotional content. By setting the reader firmly inside the viewpoint character’s skin, the writer gives the reader a vicarious experience he can’t get from film, audio, or stage play. We come out the other side having experienced someone else’s life.

What makes it tricky is that the writer is then confined to what the POV character knows and is thinking about at any given time. Whether in first or third person, the POV character is unlikely to think, “I have brown hair and green eyes,” or “My brother, whose name is Fred, works at a hardware store.” Nor will he think of himself as a shadowy figure wandering over a distant plain. It’s the writer’s challenge to really enter the character’s mind as she thinks, “My roots need touching up again,” or to drive with her to pick up her brother at the hardware store, or to get behind shadowy figure’s eyes and understand how he feels about the lonely plain.

The writer also has to avoid language that’s inappropriate to the character. If the first-person POV character is an eight-year-old girl from the American Deep South, the narrative will be her voice through and through. There’s more leeway in third person, but even there, only an ironic narrator (like the voiceover in A Christmas Story) could describe her experience in the diction or a sophisticated Northern adult.

I’ve read a lot of fiction — and written a good deal of it myself — where the point of view is unclear or slippery. Sometimes it comes from an inept handling of omniscient, the most difficult POV to pull off.

The problem is, the reader must identify with somebody in order to follow the story. Every time you change point of view,  you release your grip on the reader’s attention, even if it’s only to switch hands. At that point, you run the risk that the reader will get up and do something else — and perhaps never come back. Deftly handled, a POV switch won’t lose a reader. If the switches are too frequent, they certainly will. If the reader comes to think he’s investing an emotional investment in a character without the possibility of any payoff — that is, if the time lag before catching up with a POV character in a multi-POV story is too long — you may have a “throw the book against the wall” moment.

Sometimes the best way to decide on point of view is to write several different versions of a scene. Even if your first instinct was correct, exploring the action from inside a different character’s head can give you insights that will give richer scene — and story.